The Keys to Launching a Successful Lash Business

Are you excited about making eyes pop and boosting natural beauty? Starting a lash business might just be your path to a rewarding and profitable career. Lash extensions have become increasingly popular in recent years, and with the right approach, you can carve out your niche in this thriving industry. In this guide, we’ll walk you through the essential steps to kickstart your lash business successfully.

The potential of an eyelash extensions industry

The beauty industry encompasses numerous niches, with the eyelash business standing out as particularly lucrative. As per Grand View Research, Inc., the global false eyelashes market is projected to soar to $1.6 billion by 2025, indicating a vast pool of potential customers. 

Eyelash extension market was valued at $1.3 billion in 2021.
The eyelash extension market was valued at $1.3 billion in 2021.

In this industry, skilled technicians apply eyelash extensions and various lash enhancements to clients. Like any other business venture, gaining success in the eyelash industry also requires effective marketing, sales, top-notch customer service, and streamlined operations to ensure profitability.


Steps to start a lash business

Implementing market research 

Before you dive in, conduct thorough market research. Understand your target customers like brides, professionals, or everyday lash lovers. Identify your competition and assess their strengths and weaknesses. This information will help you refine your business strategy.

Training and certification

Invest in lash extension training courses to gain the necessary skills and certification. This adds credibility to your business and ensures you can provide top-notch services.

Create a business plan

A well-thought-out business plan is your roadmap to success. Outline your goals, financial projections, and marketing strategy. A clear plan will keep you on track and attract potential investors if needed.

Branding matters

Choose a memorable business name and create a strong brand identity. Your branding, including your logo and color scheme, should reflect the essence of your lash extensions business.

Legal structure and registration

Decide on your business structure, whether it’s a sole proprietorship, LLC, or corporation. Register your business and obtain the necessary licenses and permits in your area.

Finding suppliers

Source reliable lash suppliers for quality products. This includes eyelash extensions, adhesives, tweezers, and other tools. Quality products are crucial for client satisfaction. 

And if you are looking for a reputable lash extensions supplier, we can meet all your requirements. We are proud that Ishine Lash Factory has become one of the leading lash extension factories in Vietnam since 2010. Contact us for more information!

Marketing and promotion

A strong online presence is vital in today’s digital age. Create a professional website showcasing your services and work portfolio. Utilize social media platforms, like Instagram and Facebook, to engage with potential clients.

7 steps to start a lash business
7 main steps to launch a lash business on your own.

Set a budget for an eyelash business

What should you allocate in your budget when launching your lash business? Take into account all the essentials for kickstarting your venture, covering expenses such as your salon or workspace, staffing, equipment, and supplies. Being a new small business owner, it’s also prudent to assess your financial reserves, ensuring you have savings for any unforeseen financial requirements.


Starting a lash business requires dedication and effort, but with the right approach, it can be a fulfilling and profitable venture. Keep learning, stay committed to excellence, and watch your eyelash business thrive!


Feeling a bit lost on how to begin? Explore our selection of eyelash extension kits, designed to jumpstart your venture with top-quality lash products.